Write an effective strategic sales plan.

Supervise the preparation of operational sales plans and overcome barriers of implementation.

Use clear planning structures and tools to ensure that the decision taken is customer-based.

Maximize return on investment from sales activities.

Assess the organization’s use of sales from a strategic perspective and make recommendations to maximize business benefits.

Explore various topical issues and their impact on sales performance and strategy.

Appreciate the critical importance of control and be able to recommend a range of both qualitative and quantitative metrics.