Understand how companies behave in a changing market place, and how this affects account development
Identify target clients to Grow, Protect, Retain & Relegate using account development success indicators
Identify decision making chain and unit and different strategies for each level
Understand which specific tactics to deploy with stakeholders for account health and development
Experiential and practice-led. Participants work on live situations from your business, leave with an action plan, and where agreed we re-assess against a baseline so the change is visible.
